Generation Z: The shopping and work habits of retail’s chief disruptors
Meet Generation Z. Digitally savvy, demanding and desperate for experiential interactions, this consumer demographic is shaking up retail. This new report uncovers the marketing and technology strategies retailers need to embrace to keep this generation happy, engaged and spending.
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Uncover Gen Z’s shopping, technology and social media habits
Find out what influences them to choose a retailer and make a purchase
Learn how to create successful strategies to target this demographic
Discover how to engage Gen Z as part of the retail workforce
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