What Consumers Really Want

Retailers must come to the realisation that demographics are dead. New shopping tribes are emerging, but who are they? What do they want? And how can retailers build a brand that will cater to their needs and desires? Retail Week has polled 2,000 UK shoppers to produce What Consumers Really Want. This research uncovers four new customer personas who make up the identity of the modern consumer.

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Find out why behavioural profiling will bring you closer to the customer than ever before
Discover the four new shopper personas you should be banking on
Understand what consumers want from the shopping experience you provide
Reveal the retailers that really understand their customers and what you can learn from them

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