Access the report now

What Consumers Really Want

Retailers must come to the realisation that demographics are dead. New shopping tribes are emerging, but who are they? What do they want? And how can retailers build a brand that will cater to their needs and desires? Retail Week has polled 2,000 UK shoppers to produce What Consumers Really Want. This research uncovers four new customer personas who make up the identity of the modern consumer.

Get instant access to this Report

I am a retailer.

Please tick this box to acknowledge that you have read, understood and accept our Terms & Conditions.

Retail Week may use your contact data to keep you informed of its products and services by email or by phone. We will also pass your details to our partner(s) listed on this page who may contact you by email (and phone, if provided). You can withdraw your marketing consent at any time by clicking the unsubscribe link in such email or by sending an email to dataprivacy@wrbm.com. More information on our processing can be found in our Privacy Notice. By submitting this form, you acknowledge that you have read and understand our Privacy Notice and consent to being contacted by our partner(s) listed on this page.

string(7) "not_set"

string(1) "B"

string(7) "not_set"

string(13) "i_v_r_u_h_num"

string(7) "not_set"

string(1) "B"

string(7) "not_set"

string(11) "i_v_r_h_num"

Want to stay up to date with the latest retail trends?