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The economics of ecommerce: Counting the costs of trading online

As countries went into lockdown when Covid-19 hit, ecommerce was the sole channel still open to retailers of products deemed non-essential. With 33% of all retail sales coming from online in June - retailers will need to become truly omnichannel if they want to compete in this new landscape. But, what is the true cost of doing business online? All is revealed in 'The economics of ecommerce'.

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